‘IHOPS’: Beer and breakfast?
An impending announcement by a major pancake restaurant chain means Road Trips for Beer might not need go further than a mile or so from many interstate exits.
DineEquity Inc., owner of IHOP restaurants (once known as the International House of Pancakes) revealed Monday, April 1, that it will add a small brewing system to each of its properties, effective turning each into a breakfast brewpub.
“With the explosive growth in the craft beer industry, it just seems to make sense,” according to a spokesman, who did not reveal his name because the announcement is not official. “We already have half the ingredients – water and grain – being delivered to our restaurants.”
Plans call for installing a one-barrel system in each kitchen, which might be expanded depending on demand. The chain will rebrand as “IHOPS” to reflect the new direction.
“We’ll still have our traditional menu,” the spokesman said, “but on the brewery side, we plan to specialize in syrupy breakfast stouts, coffee porters and bacon IPAs.”
The spokesman would not confirm the rumor that DineEquity would rebrand its Applebee’s casual dining restaurants to “Applebeer’s.”