Drink a beer to help save the Gulf
Abita Beer, in conjunction with the Louisiana Seafood Promotion & Marketing Board, has established “SOS – A Charitable Fund” to assist with the rescue and restoration of the environment, the seafood industry and individuals struggling in the wake of the disaster.
The highlight of the campaign will be in the form of SOS – A Charitable Pilsner, a new brew from Abita of which 75 cents from the sale of each bottle will go to the fund, according to a statement on Abita’s website.
The unfiltered Weizen Pils is made with Pilsner and Wheat malts, and hopped and dry hopped with Sterling and German Perle hops.
“It’s unfiltered, a little cloudy, the mouth fill on it, the head , it will blow your socks off,” David Blossman, Abita Beer president, told New Orleans TV station WGNO.
The beer is expected to ship in mid-July.
In addition to the money raised through beer sales, Abita is offering T-shirts, hats, magnets and other retail merchandise. All of the money raised from those sales will go to the SOS Fund.
The fund is managed by the Northshore Community Foundation and the Baton Rouge Area Foundation. The seafood board will advise on where to distribute the money to do the most good. For more information on donating, click here.