Taste Vacations Belgium Beer Tour
February 27, 2015 – 11:01 am | No Comment


Guest Post By Beth Peluse
Picture your dream vacation. Does it involve beer? We are guessing it does, since you are on the Road Trips for Beer website.
I would like to throw out a dream vacation …

Read the full story »
Beer 101

Want to learn more? Expert interviews and tips.

Featured Brewer

Learn more about our favorite brewmasters

Featured Trip

This road trip for beer is definitely worth the travel

Road Trips

Get help planning your next road trip for maximum beer.

Weekend Forecast

A list of beer festivals and other beer events for the upcoming weekend.

Home » Archives

Want the Clydesdales? Prepare to pay

Submitted by on April 12, 2010 – 9:22 amOne Comment

Orin Zebest's photostreamNo matter your personal feelings about Anheuser-Busch products, you can’t deny the company’s marketing savvy. However, the most recent move by the brewing company and its corporate parent InBev may leave a sourer-than-normal aftertaste in your mouth.

According to a report in the St. Louis Post-Dispatch, the megabrewer has started to charge an appearance fee for its beloved equine ambassadors, the Budweiser Clydesdales.

Until recently, the company covered the vast majority of the cost of the iconic draft horses in public appearances, but now most groups that want a visit from a Clydesdales team must pony up $2,000 a day, according to the Post-Dispatch story.

An In-Bev spokesman defended the decision by saying that even with the fee, the company still covers the bulk of the cost of the Clydesdales’ appearances.

You can read the complete story here.

One Comment »

Leave a comment!

You must be logged in to post a comment.