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Guest Post By Beth Peluse
Picture your dream vacation. Does it involve beer? We are guessing it does, since you are on the Road Trips for Beer website.
I would like to throw out a dream vacation …

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Diageo-Heineken vs. SABMiller in South Africa

Submitted by on March 25, 2010 – 11:35 amOne Comment

C1ssou's photostreamThe Wall Street Journal and other news outlets are reporting today that  Heineken NV, in conjunction with global spirits company Diageo PLC, has opened a new brewery in South Africa as part of a campaign to challenge SABMiller, the company’s dominant brewer.

The state-of-the-art Sedibeng brewery, south of Johannesburg, will produce Heineken’s namesake brand, Amstel Light, Strongbow cider, Diageo’s Guinness and some other labels.

As part of a coordinated marketing campaign, Heineken is sponsoring a local reality TV show, “Class Act,” which will feature heavy product placement of Amstel Light.

Read the Wall Street Journal story here.

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